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Supply-Side Platforms (SSPs) Explained

What is a SSP in Programmatic Advertising?

SSPs basics in advertising: learn what Supply-Side Platforms are used for and who use them. Get familiar with more programmatic advertising technical terms.

Spreadsheet Blog Post

In the vast world of digital marketing, programmatic advertising has become a great ally for small businesses and marketing agencies. With programmatic, selling and buying are done in an automated way: bidding and transactions become more efficient and effortless (versus other types of advertising). Advertisers and data analysts have then more time to focus on […]