The Key to Successful Programmatic Advertising
In the intricate world of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach efficiently their target audience. However, the real magic happens when you combine programmatic advertising with effective media trading.
Evolution of Programmatic Advertising
AD Spend In 2020
AD Spend In 2021
AD Spend In 2022
What is Programatic Advertising?
Programmatic advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform, a Demand Side Platform (DSP).
Imagine being able to deliver the right message to the right person at the right time. That’s the power of programmatic advertising. It uses real-time data to decide which ads to buy, how much to pay for them, and where to display them, reaching your target audience more accurately and efficiently.
What is Media Trading?
Media trading is the process of buying and selling of media inventory. It’s a crucial aspect of programmatic advertising that can significantly impact the success of your campaigns. But to truly harness its power, you need an expert who knows the ins and outs of Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs).
Programmatic and Media Trading
with Ted Jordan
That’s where Ted Jordan comes in. With an extensive experience in programmatic advertising and media trading, Ted Jordan offers businesses a unique blend of expertise and strategic insight. We have managed programmatic advertising campaigns for renowned brands, delivering campaigns across various formats including Digital Out of Home (DOOH), Connected TV (CTV) and Programmatic Audio.
Our programmatic advertising and media trading expert has delivered hundreds of campaigns in his career, worked on the vast majority of DSPs and SSPs available on the market and got an average Profit Margin of 50% of the campaigns he traded. Our analyst works with multiples agencies across the globe (US, CA, FR, PR, DE) helping them by providing trainings, helping on briefs, and trading their programmatic, social, and search campaigns.
Here's What
Our Clients Say...
Ted has played a vital role in optimizing our performance marketing campaigns at the Yahoo DSP. His deep understanding of the platform's algorithm and strategic insights have directly increased our ROI. His contributions to our company are truly remarkable.
Ted has been our trusted partner for 3+ years. His exceptional analytics expertise, business acumen, and social intelligence have significantly boosted our revenue, turnover, and operational efficiency.
Let’s drive your business growth together
- Ready to unlock the full potential of media trading? Contact us to book a free meeting or connect with Ted Jordan on LinkedIn.
