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What does DSP stand for in advertising? The abbreviation DSP stands for Demand-Side Platform in marketing and advertising. This term is often associated with SSP, which stands for Supply-Side Platform. What is a Demand-Side Platform? A Demand-Side Platform (DSP) is a platform automating the availability and purchase of ad space from various ad exchanges. If […]

What are DSPs?

What is a DSP?

A DSP is a great tool to use but what does DSP stand for in marketing? What are some Demand-Side Platforms examples? Today, we answer your questions!