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Supply-Side Platforms (SSPs) Explained

What is a SSP in Programmatic Advertising?

SSPs basics in advertising: learn what Supply-Side Platforms are used for and who use them. Get familiar with more programmatic advertising technical terms.

Advertising Posts

What does DSP stand for in advertising? The abbreviation DSP stands for Demand-Side Platform in marketing and advertising. This term is often associated with SSP, which stands for Supply-Side Platform. What is a Demand-Side Platform? A Demand-Side Platform (DSP) is a platform automating the availability and purchase of ad space from various ad exchanges. If […]

What are DSPs?

What is a DSP?

A DSP is a great tool to use but what does DSP stand for in marketing? What are some Demand-Side Platforms examples? Today, we answer your questions!

Spreadsheet Blog Post

In the vast world of digital marketing, programmatic advertising has become a great ally for small businesses and marketing agencies. With programmatic, selling and buying are done in an automated way: bidding and transactions become more efficient and effortless (versus other types of advertising). Advertisers and data analysts have then more time to focus on […]