What does DSP stand for in advertising? The abbreviation DSP stands for Demand-Side Platform in marketing and advertising. This term is often associated with SSP, which stands for Supply-Side Platform. What is a Demand-Side Platform? A Demand-Side Platform (DSP) is a platform automating the availability and purchase of ad space from various ad exchanges. If […]

In the vast world of digital marketing, programmatic advertising has become a great ally for small businesses and marketing agencies. With programmatic, selling and buying are done in an automated way: bidding and transactions become more efficient and effortless (versus other types of advertising). Advertisers and data analysts have then more time to focus on