30-Days Guarantee or your money back
Ted Jordan is a certified Media and Business Analyst who worked with over 100 brands. He now focuses on helping businesses and individuals grow in the field.
Compared to other online courses in which you can expect a lot of downtime in the lessons, we designed this online course to be as dynamic and straight to the point as possible.
Are you ready to take your programmatic advertising skills to the next level?
Welcome to the Programmatic Media Trading Course — the ultimate hands-on program designed to make you a master in programmatic campaign execution. This advanced course is the perfect follow-up to our highly acclaimed Programmatic Advertising Certification, equipping you with the tools and knowledge to handle real-world campaigns on multiple DSPs with confidence and precision.
Learn how to set-up programmatic campaigns on various Demand-Side Platforms such as Hawk or Zemanta, become a reporting master thanks to our tips and tricks, and discover advanced optimization strategies for various ad formats.
If you want to become a Programmatic Trader, getting certified is a must. Even more if you want to create your own Media Trading agency. If you own a digital trading agency, this Programmatic Trader Course will make you stand out from the competition: you’ll receive a certification upon completion of the online training. Clients trust certified partners. Don’t miss the chance to stand out!
When it comes to programmatic advertising, practical expertise is everything. Here’s what makes this course unique:
Real-Life Campaigns: We cover the entire lifecycle of campaign management — from setup to optimization and reporting — using live examples.
Multiformat Mastery: Learn to manage Display, Native, and Native Video campaigns with step-by-step guidance.
Multi-DSP Expertise: Get hands-on experience with leading DSPs like Zemanta, Xandr, and Hawk.
Optimization Techniques: Discover advanced strategies for maximizing ROI.
Comprehensive Reporting: Learn how to present actionable insights that make a real impact.
This Programmatic Trader Course is perfect for marketers looking to upskill and businesses aiming to optimize their advertising performance.
Trusted by industry leaders for training. Join them today.







This course is your gateway to success if you’re looking to sharpen your programmatic trading skills.
Practical Knowledge: Learn to set up, optimize, and report on programmatic campaigns with precision.
Multi-DSP Expertise: Gain skills for Zemanta, Xandr, and Hawk to broaden your professional toolkit.
Data-Driven Techniques: Leverage analytics for optimization and reporting.
Competitive Advantage: Position yourself as a top-tier programmatic marketer.
Learn to set up programmatic campaigns on one of the best multichannel DSPs. Discover how to optimize Display, Native Image, and Native Video campaigns using Zemanta’s powerful multiformat capabilities.
Introduction to Zemanta: Discover the unique features and advantages of the Demand-Side Platform.
Setup Essentials: Step-by-step guidance for multiformat campaigns.
Optimization Techniques: Advanced strategies to improve performance on Zemanta as a Programmatic Trader.
Reporting Excellence: Learn how to configure Zemanta reports and master data analysis for impactful insights.
Explore premium programmatic deals with Xandr and learn how to execute and optimize Native Image campaigns through Private Marketplace (PMP) deals.
Introduction to Xandr: Understand the power of PMP deals.
Campaign Setup: Detailed instructions for creating a programmatic Native Image campaign on Xandr.
Optimization Strategies: Enhance targeting and creative testing.
Dive into CTV advertising (Connected TV) with Hawk and learn to set up campaigns that captivate audiences on the big screen.
Introduction to Hawk: Overview of CTV advertising opportunities in Programmatic.
Campaign Setup: Step-by-step process to configure CTV campaigns like a Programmatic Media Trading specialist.
At last, you’ve followed and, hopefully, understood all the different lessons covered in this online Media Trading course. The final step is to test your competencies to see if you’ve earned the Programmatic Trader Certification. ;) This is your chance to showcase your knowledge and prove that you’re ready to make a mark in the world of Programmatic advertising.
You are now a certified Programmatic Trader!
Upon successful completion of the course you will receive your own certificate to share with your colleagues and friends
Before launching this course to the public, we gave this course to tons of agencies who then with or without our expertise scaled their programmatic advertising book of business. We are therefore confident this course will give you the skills necessary in the market to kickstart a career on the field.

Get access to over 12 hours of expert-led training covering the essentials of programmatic advertising and analytics.

You’re fully covered with a 30-day money-back guarantee — no questions asked.

Earn your official Ted Jordan certification after each course.
Boost your credibility and showcase your skills on LinkedIn or to future employers.

Enjoy lifetime access to all current and future course updates — at no extra cost.

Track your progress, review completed lessons, and manage all your courses easily from your personalized student dashboard.

Watch your lessons anytime — on mobile, tablet, or TV.
Flexible learning designed to fit your schedule.
Whenever your order is confirmed, the email address registered on the order will be enrolled automatically to the course. You will just have to create an account with this email on the Student portal to access the course purchased.
If you’re not happy with the course and did not go further than Phase 3, you can ask to be reimbursed within 30 days after registration.
You can contact us via email to info@tedjordan.org. We typically respond within 1 or 2 working days
After registration, you decide when you want to start the training course. It’s a self-paced training, you can start 1 month after signing up or straightaway. You decide.
We designed this online course specifically for beginners to intermediate levels. Each topic is detailed and plenty of examples are shared with you so you can’t get lost. Our training is also a great way to refresh your knowledge and to prove your expertise in the field.
We provide dedicated support to our students. If you encounter some difficulties, you can check our Help Center or contact us via email (info@tedjordan.org). An expert will reply to you within 2 working days.
Not at all. The beauty of this Programmatic Media Trading course is that you have lifetime access and can take the classes anytime and anywhere.
If you’re not happy with the course and did not go further than Phase 3, you can ask to be reimbursed within 30 days after registration.