30-Days Guarantee or your money back
Are you ready to take your programmatic advertising skills to the next level?
Welcome to the Programmatic Media Trading Course — the ultimate hands-on program designed to make you a master in programmatic campaign execution. This advanced course is the perfect follow-up to our highly acclaimed Programmatic Advertising Certification, equipping you with the tools and knowledge to handle real-world campaigns on multiple DSPs with confidence and precision.
Learn how to set-up programmatic campaigns on various Demand-Side Platforms such as Hawk or Zemanta, become a reporting master thanks to our tips and tricks, and discover advanced optimization strategies for various ad formats.
If you want to become a Programmatic Trader, getting certified is a must. Even more if you want to create your own Media Trading agency. If you own a digital trading agency, this Programmatic Trader Course will make you stand out from the competition: you’ll receive a certification upon completion of the online training. Clients trust certified partners. Don’t miss the chance to stand out!
Get certified today.
When it comes to programmatic advertising, practical expertise is everything. Here’s what makes this course unique:
Real-Life Campaigns: We cover the entire lifecycle of campaign management — from setup to optimization and reporting — using live examples.
Multiformat Mastery: Learn to manage Display, Native, and Native Video campaigns with step-by-step guidance.
Multi-DSP Expertise: Get hands-on experience with leading DSPs like Zemanta, Xandr, and Hawk.
Optimization Techniques: Discover advanced strategies for maximizing ROI.
Comprehensive Reporting: Learn how to present actionable insights that make a real impact.
This Programmatic Trader Course is perfect for marketers looking to upskill and businesses aiming to optimize their advertising performance.
Trusted by industry leaders for training. Join them today.
Practical Knowledge: Learn to set up, optimize, and report on programmatic campaigns with precision.
Multi-DSP Expertise: Gain skills for Zemanta, Xandr, and Hawk to broaden your professional toolkit.
Data-Driven Techniques: Leverage analytics for optimization and reporting.
Competitive Advantage: Position yourself as a top-tier programmatic marketer.
This course is designed for:
Marketing and Media Trading Professionals: Advance your career with practical and advanced programmatic skills.
Business Owners: Drive better results from your advertising budgets.
Agency Teams: Equip your team with cutting-edge programmatic strategies to save time and money.
This course is your gateway to success if you’re looking to sharpen your programmatic trading skills.
Module 1: Zemanta Multiformat Campaign
Learn to set up programmatic campaigns on one of the best multichannel DSPs. Discover how to optimize Display, Native Image, and Native Video campaigns using Zemanta’s powerful multiformat capabilities.
Introduction to Zemanta: Discover the unique features and advantages of the Demand-Side Platform.
Setup Essentials: Step-by-step guidance for multiformat campaigns.
Optimization Techniques: Advanced strategies to improve performance on Zemanta as a Programmatic Trader.
Reporting Excellence: Learn how to configure Zemanta reports and master data analysis for impactful insights.
Module 2: Xandr Native Image PMP Deal
Explore premium programmatic deals with Xandr and learn how to execute and optimize Native Image campaigns through Private Marketplace (PMP) deals.
Introduction to Xandr: Understand the power of PMP deals.
Campaign Setup: Detailed instructions for creating a programmatic Native Image campaign on Xandr.
Optimization Strategies: Enhance targeting and creative testing.
Module 3: Hawk Connected TV Campaign
Dive into CTV advertising (Connected TV) with Hawk and learn to set up campaigns that captivate audiences on the big screen.
Introduction to Hawk: Overview of CTV advertising opportunities in Programmatic.
Campaign Setup: Step-by-step process to configure CTV campaigns like a Programmatic Media Trading specialist.
Module 4: Programmatic Trader Certification
At last, you’ve followed and, hopefully, understood all the different lessons covered in this online Media Trading course. The final step is to test your competencies to see if you’ve earned the Programmatic Trader Certification. ;) This is your chance to showcase your knowledge and prove that you’re ready to make a mark in the world of Programmatic advertising.
You are now a certified Programmatic Trader!
Ted Jordan has been a leader in programmatic advertising education, trusted by thousands of marketers worldwide. Our online courses are designed to provide actionable insights, practical knowledge, and cutting-edge strategies to keep you ahead in the industry.
5 hours
100% money back
Get certified
Lifetime access
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Access on all devices
Don’t just take our word for it. Check out what some of our students have to say about our courses. We’ve welcomed more than 5,000 learners from various industries and age groups to this course. Their experiences speak volumes about its value and versatility. See for yourself and join a diverse community of learners!
Ted Jordan has been a leader in programmatic advertising education, trusted by thousands of marketers worldwide. Our courses are designed to provide actionable insights, practical knowledge, and cutting-edge strategies to keep you ahead in the industry.
By the end of the Programmatic Trader Course, you’ll have the skills and confidence to execute high-performance campaigns across various formats and platforms (Zemanta, Xandr, Hawk, etc.). This isn’t just a course—it’s your roadmap to becoming a programmatic expert.
Don’t miss the opportunity to transform your career. Enroll today and start mastering programmatic media trading!
Yes, learning Programmatic is worth it because it increases your chances of getting hired by marketing companies as a Programmatic Trader.
If you own a digital company, learning Programmatic (and getting certified) allows you to save time and money. Also, being certified means you’re an expert in the Programmatic field, which reassures prospects and clients.
A Programmatic trader works with companies and agencies behind the scenes. The role of this Programmatic expert is to setup and optimize campaigns across various platforms.
A Programmatic Media Trader will tell you where and when you should display your ads in order to increase ROI and conversions. Programmatic ad formats such as CTV, audio ads, banners; targeting; platforms… This specialist plays a huge role in media trading success.
The Digital Marketing world is growing each year and tech companies are always looking for great Programmatic Marketers and Traders to join their teams: Amazon, Google, The Trade Desk… Programmatic Marketing represents more than $500B each year!
Programmatic Media Trading requires a lot of transferable skills such as analytics and adaptability. So the experience gained in this field will be appreciated in other fields too.
An important point to take into account: salary.
Salaries for top roles in Programmatic are excellent. For example, the average salary for a Programmatic Campaign Manager in the US is $84,000 per year.
To get a Programmatic Media Trading Certification, you can go to university and listen to boring presentations while sitting uncomfortably on a chair… or you can join our Programmatic Trader Course.
We recommend online courses for various reasons:
To get a Programmatic Certification, make sure you join a course done by a Programmatic Expert, like Ted Jordan.
We designed this online course specifically for intermediate to advanced levels. Each topic is detailed and plenty of examples are shared with you so you can’t get lost. Our training is also a great way to refresh your knowledge and to prove your expertise in the field.
Before joining this Programmatic Trader Course, we recommend that you complete our Programmatic Course for Beginners first.
After registration, you decide when you want to start the training course. It’s a self-paced training, you can start 1 month after signing up or straightaway. You decide.
We provide dedicated support to our students. If you encounter some difficulties, you can check our Help Center or contact us via email (info@tedjordan.org). An expert will reply to you within 2 working days.
If you’re not happy with the course and did not go further than Phase 3, you can ask to be reimbursed within 30 days after registration.
You can contact us via email to info@tedjordan.org. We typically respond within 1 or 2 working days.
Not at all. The beauty of this Programmatic Media Trading course is that you have lifetime access and can take the classes anytime and anywhere.
Master Programmatic Media Trading.
Enroll for Success Today!
Master Programmatic Media Trading. Enroll for Success Today!
30-Days Guarantee or your money back
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