Plenty of agencies can buy media. We are built for one outcome: qualified leads. Three capabilities carry that promise — enriched creatives, contextual targeting detected by LLM, and exclusive access to Solora data.
Each pillar is a lever on the same result. Together they raise attention, cut waste and put budget in front of people who are genuinely in market.
Standard banners get standard results. We enrich the creative itself so the ad carries more of the message and more reasons to click — dynamic elements, contextual variants and formats built for the placement they run in, rather than a single asset stretched across every slot.
Instead of relying on keyword lists or third-party cookies, we use large language models to read the page and understand what it is actually about. That means we buy the context, not the individual — privacy-durable by design, and far more accurate than the keyword blocklists the industry has leaned on for a decade.
Solora is a separate company with its own data assets. Ted Jordan is its exclusive monetisation partner, which means our campaigns can activate Solora data that is not available through any other agency or reseller.
Media buying decides where an ad appears. The creative decides whether it works. We treat the creative as part of the media plan: each format is produced for the environment it will be served in, and every campaign ships with more than one route to the same conversion.
That approach is what produced a +15.4% in-store sales uplift on the Pyrex multiformat drive-to-store campaign, where DOOH, SMS/RCS+ and DOC creatives worked together around retail locations rather than competing for the same click.
See the campaigns
A keyword list cannot tell the difference between an article about a crash and an article about a car launch. A language model can. We use LLM-based classification to score inventory on what the content genuinely means, then buy the contexts where your audience is already paying attention.
The gain is twofold: less budget burned on irrelevant or wrongly-blocked inventory, and a targeting method that does not depend on identifiers that keep disappearing. Classification happens before the auction, so no model is ever called in the bid path — the signal is already there when the request arrives. And unlike black-box contextual products, you see the signals the segment was built on, not just a segment name.
Ask how it applies to your campaign
Solora is an independent data company. Ted Jordan is its exclusive programmatic monetisation partner.
We built this partnership to fix two things our advertisers kept paying for: data that costs more than it returns, and segments nobody can look inside. Solora data is deterministic — built on observed signals, not modelled lookalikes — and every segment comes with its provenance stated, so you know what you are buying before you buy it.
Because we monetise it directly, there is no chain of resellers between the source and your campaign. That is where the price difference comes from.
To be explicit: Solora is not a Ted Jordan brand, product or subsidiary. Our partnership covers the exclusive programmatic monetisation of its data.
As an experienced media trading team, we help businesses navigate a complex landscape. We offer a unique blend of analytical insight and market trend knowledge to optimize your marketing strategy. Our clients range from large-scale performance advertisers and renowned brands to innovative marketing agencies. Together, we've achieved better performance and cost efficiency in their media buying.
With in-depth expertise in demand-side platforms (DSPs) and performance advertising, we provide strategic guidance to optimize your campaigns and drive results. As former Optimization Strategy Lead EMEA at Yahoo, our knowledge of the industry is unparalleled. We specialise in DOOH, CTV, and supply-side strategies.
We also curate supply directly. Save time and maximize results with tailored advertising strategies designed to reach the right audience at the right time. Available on all DSPs, our curated approach simplifies the complexities of ad buying, ensuring premium ad placements, precise targeting, and measurable performance improvements — freeing up your team to focus on what they do best.
And we measure it. Our team specialises in data visualisation, reporting, clustering and regression models, using spreadsheets, Power BI, Tableau, Python, R and SQL to turn campaign data into decisions.
Programmatic ad spend in 2020
Programmatic ad spend in 2021
Programmatic ad spend in 2022
Small media trading agencies like Ted Jordan understand scalability. We work with SMBs and large companies, across different markets (Europe, US, Asia). The onboarding process is smooth and we can provide training for your team if needed.
Programmatic media trading helps you deliver ads to the right audience at the right time. Performance campaign setup and optimization are key to succeeding in the digital world. But first, you have to find the right platforms for your business and for your clients. That's why you need an expert in media trading to help you navigate the digital marketing world.
Fees can be structured in various ways: per hour, with a fixed monthly fee, with a percentage of ad spend, or a combination. The rate depends on the scope of actions, expertise and geographic location.
Get in touch and tell us about your project — we will come back with a concrete figure.
Not sure which service is right for you? Contact our team and let's schedule a call.