30-Days Guarantee or your money back
Ted Jordan is a certified Media and Business Analyst who worked with over 100 brands. He now focuses on helping businesses and individuals grow in the field.
Compared to other online courses in which you can expect a lot of downtime in the lessons, we designed this online course to be as dynamic and straight to the point as possible.
In 2022 alone, programmatic advertising represented more than social media marketing and search engine arbitrage (SEA) combined. The reason? More formats, more possibilities, and more budgets.
If you were a big brand, what would you be more interested in finding, someone who can run social media or search campaigns (everyone nowadays), or someone who can take their radio, TV, out of home, display and video campaigns to a new level on one campaign?
It’s for these reasons that programmatic advertising is so popular. The cherry on the cake? Because of how new this is, no university is teaching proficiently it so a professional certificate is your best insurance to get into the field.
Don’t let you change slip away, become a an expert in programmatic marketing.
The course was designed in 7 phases to take your skills to new heights in a step-by-step fashion. In 7 days , you can easily walk out of here with a professional certificate and start applying to companies, or even better, create your own.
The 7 phases of the course are designed to take you from the beginning of what is programmatic advertising until explaining you how to start in the field whether you want to create an agency or work in one. Event better, you will get our contact to help you set up your first plans, campaigns and even deliver them if you need to.
Discover how digital ads are bought and sold automatically through technology rather than manual negotiations.
We’ll explain the ecosystem, main actors (advertisers, agencies, DSPs, SSPs, ad exchanges), and how real-time bidding works.
You’ll clearly understand what makes programmatic different from traditional display buying.
Get familiar with the tools professionals use daily — DSPs such as DV360, Yahoo DSP, The Trade Desk, and Adform.
We’ll cover how campaigns are created, how inventory is accessed, and how data and bidding rules are managed to reach the right audience at the right time.
Learn how audiences are built and targeted in programmatic campaigns.
You’ll see how cookies, device IDs, and contextual signals power modern advertising — and how privacy changes (like cookie deprecation) are transforming strategies.
We’ll also cover first-party data and remarketing.
Understand the metrics that matter — from CTR, CPM, CPC, and CPA to viewability and conversion lift.
We’ll show how to interpret platform dashboards, optimize campaigns based on data, and identify the signals that drive real performance.
Programmatic isn’t just banners — it’s a full range of ad formats: display, native, video, audio, and digital out-of-home (DOOH).
We’ll explore where each format appears, what creatives are required, and how they perform differently across devices.
A practical guide to launching your first campaign.
You’ll learn how to structure a campaign, define audiences, set budgets, apply frequency capping, and analyze results.
This section bridges theory and real-world execution — with examples drawn from actual advertiser setups.
At the end of the course, you’ll complete a short assessment to validate your understanding.
Passing it grants you a Ted Jordan Programmatic Advertising Certificate, demonstrating your knowledge of the fundamentals and practical applications of programmatic buying.
Before launching this course to the public, we gave this course to tons of agencies who then with or without our expertise scaled their programmatic advertising book of business. We are therefore confident this course will give you the skills necessary in the market to kickstart a career on the field.
Get access to over 12 hours of expert-led training covering the essentials of programmatic advertising and analytics.
You’re fully covered with a 30-day money-back guarantee — no questions asked.
Earn your official Ted Jordan certification after each course.
Boost your credibility and showcase your skills on LinkedIn or to future employers.
Enjoy lifetime access to all current and future course updates — at no extra cost.
Track your progress, review completed lessons, and manage all your courses easily from your personalized student dashboard.
Watch your lessons anytime — on mobile, tablet, or TV.
Flexible learning designed to fit your schedule.
Whenever your order is confirmed, the email address registered on the order will be enrolled automatically to the course. You will just have to create an account with this email on the Student portal to access the course purchased.
If you’re not happy with the course and did not go further than Phase 3, you can ask to be reimbursed within 30 days after registration.
You can contact us via email to info@tedjordan.org. We typically respond within 1 or 2 working days
After registration, you decide when you want to start the training course. It’s a self-paced training, you can start 1 month after signing up or straightaway. You decide.
We designed this online course specifically for beginners to intermediate levels. Each topic is detailed and plenty of examples are shared with you so you can’t get lost. Our training is also a great way to refresh your knowledge and to prove your expertise in the field.
We provide dedicated support to our students. If you encounter some difficulties, you can check our Help Center or contact us via email (info@tedjordan.org). An expert will reply to you within 2 working days.
Not at all. The beauty of this Programmatic Media Trading course is that you have lifetime access and can take the classes anytime and anywhere.
If you’re not happy with the course and did not go further than Phase 3, you can ask to be reimbursed within 30 days after registration.
30-Days Guarantee or your money back
Let’s Talk
If you have any questions about the subscription or are not sure which plan is right for you, contact our team and let’s schedule a call.
