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Pyrex – Multiformat Drive-to-Store campaign boosting supermarket sales performance

A data-driven multiformat campaign (DOOH, SMS/RCS+ & DOC) leveraging location-based targeting to drive incremental store sales and conversion across Pyrex core categories.

December 2025
B2C
FR
Drive-to-store Display DOOH Sms Dynamic creative Omnichannel
Pyrex – Multiformat Drive-to-Store campaign boosting supermarket sales performance
Key Result +15.4% Sales Uplift

The Challenge

Increase sales performance and drive in-store purchases in a contracting market by reaching consumers close to and inside retail distribution points during the high-stakes holiday season.

The Strategy

Multiformat activation (DOOH, SMS/RCS+ & DOC ) leveraging location-based targeting to drive in-store sales, combined with a conversion lift study to measure the campaign's direct commercial impact.

The Results

The campaign delivered a significant sales lift and strong volume growth, outperforming the market and proving the effectiveness of a multiformat proximity activation combined with advanced measurement to drive real business impact.

Primary KPI +15,4% In-store sales Uplift Measured using a Test vs. Control store methodology, comparing weekly sales performance during the campaign period.
Primary KPI +12,8% Sales volume growth Measured using a Test vs. Control store methodology, comparing weekly sales performance during the campaign period.
+34€ Incremental sales per store / week Measured using a Test vs. Control store methodology, comparing weekly sales performance during the campaign period.
+6,9% Post-campaign sales lift Measured by comparing sales performance in stores for 4 weeks following the campaign end.

Platforms Used

Yahoo DSP

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