Ocapiat – Segmented CTV awareness for B2B internships
Segmented CTV campaign promoting internships to B2B audiences in food, agriculture and related industries.
Awareness
Ctv
Key Result
+41% Awereness
The Challenge
Reach the right B2B decision makers at scale on TV environments while ensuring premium delivery and strong completion.
The Strategy
Activated CTV inventory across streaming/VOD environments with segmented TV targeting for the B2B audience and optimized for completion.
The Results
Delivered 4.6M impressions with very high completion, achieving a low cost per completed view.
Primary KPI +41%
Awereness
Hawk Insights Study
+31%
Recall
Hawk Insights Study
+27%
Interest
Hawk Insights Study
+19%
Intent
Hawk Insights Study
Platforms Used
Hawk DSP