EMEA hotel chain
Hotel chain EMEA – CTV brand image
CTV activation to improve brand image among premium audiences with strict CPM and completion targets.
Awareness
Ctv
Key Result
0.03£ CPCV
The Challenge
High daily budget to absorb while maintaining premium quality.
The Strategy
Used OTT/CTV placements across premium news and finance contexts such as Bloomberg and Samsung device OTT inventory, optimized for CPCV and completion.
The Results
Primary KPI 0.03£
CPCV
Cost per Completed View
Platforms Used
Yahoo DSP