Fimalac Entertainment – Ticketing performance turnaround
Ticketing performance turnaround after an audit revealed hidden margins and inventory manipulation by the previous agency.
Acquisition
Roi
Display
Native
Key Result
Visits +500 pts per $ spent
The Challenge
Large budget waste and low-quality inventory choices by the previous agency, resulting in poor outcomes.
The Strategy
Performed an audit, removed low-quality placements, shifted to premium web inventory (no in-app), and optimized buying to restore true performance.
The Results
Reduced CPM and CPC significantly while improving the number of visits per dollar spent on premium inventory.
Primary KPI +500 pts
Visits per $ spent
Improvement vs previous agency baseline.
-80%
CPM
Reduction vs previous agency.
-95%
CPC
Reduction vs previous agency.
Platforms Used
Xandr DSP