In the intricate world of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audience efficiently. However, the real magic happens when you combine programmatic with effective media trading.
Evolution of Programmatic Advertising
AD Spend In 2020
AD Spend In 2021
AD Spend In 2022
Programmatic advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform, a Demand Side Platform (DSP).
Imagine being able to deliver the right message to the right person at the right time. That’s the power of Programmatic. It uses real-time data to decide which ads to buy, how much to pay for them, and where to display them, reaching your target audience more accurately and efficiently.
As an experienced professional in media trading and advertising, I help businesses navigate this complex landscape. I offer a unique blend of analytical insight and market trend knowledge to optimize your advertising strategy. My clients range from large-scale performance advertisers and renowned brands to innovative marketing agencies. Together, we’ve achieved better performance and cost efficiency in their media buying.
That’s where Ted Jordan comes in. With extensive experience in digital advertising and media trading, Ted Jordan offers businesses a unique blend of expertise and strategic insight. We have managed Programmatic campaigns for renowned brands, delivering campaigns across various formats including Digital Out of Home (DOOH), Connected TV (CTV) and Programmatic Audio.
Our Programmatic and media trading expert has delivered hundreds of campaigns in his career, worked on the vast majority of DSPs and SSPs available on the market and got an average Profit Margin of 50% of the campaigns he traded. Our analyst works with multiple agencies across the globe (US, CA, FR, PR, DE) helping them by providing training, helping with briefs, and trading their programmatic, social, and search campaigns. Media trading is his speciality.
Here's What
Our Clients Say About
our Media Trading Services
Ted has played a vital role in optimizing our performance marketing campaigns at the Yahoo DSP. His deep understanding of the platform's algorithm and strategic insights have directly increased our ROI. His contributions to our company are truly remarkable.
Ted has been our trusted partner for 3+ years. His exceptional analytics expertise, business acumen, and social intelligence have significantly boosted our revenue, turnover, and operational efficiency.
Let’s drive your business growth together
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