Oriental sauces – Contextual CTV reach
CTV activation using broad reach and contextual signals to build awareness for an FMCG food brand in a compliant way.
Awareness
Ctv
Key Result
0.03€ CPCV
The Challenge
Compliance constraints prevented using sensitive targeting such as religion; budget needed strong reach while keeping high completion rates.
The Strategy
Activated IPTV/CTV across major broadcasters for broad reach and used contextual segments related to relevant content to refine exposure.
The Results
Delivered 100% of planned budget with frequency control and achieved CPCV 0.04.
Primary KPI 0.03€
CPCv
Cost per Completed View
Platforms Used
Yahoo DSP