Relais & Chateaux – High ROI Premium delivery for a Premium Advertiser
Global luxury travel campaign to reach high-intent users during holiday booking and drive qualified visits and conversions.
Acquisition
Roi
Display
Native
Key Result
+300% in Qualified Visits
The Challenge
Restore trust in programmatic and fix tracking/creative limitations after poor prior agency performance.
The Strategy
Switched DSP, introduced an adserver for better creatives, worked with DMPs, and mapped inventory per country to improve quality and performance.
The Results
After a full audit and rebuild, the campaign delivered a strong lift in qualified visits per dollar spent while improving inventory quality.
Primary KPI +300%
Qualified Visits (per $ spent)
Using Eulerian technology, a trusted 3rd party tracking tool
-80%
CPC
After pre- and post-bid fraud avoidance.
-50%
CPM
After pre- and post-bid fraud avoidance on restricted site listes.
Key Insights
Channel
This client is a prime example of why working with a trusted agency is crucial. Through this collaboration, Relais & Chateaux can now confidently say exactly where the campaigns deliver, for what price and on what audience.
Platforms Used
Yahoo DSP