Online Programmatic Advertising Course
- English
- Professional Certification
30-Days Guarantee or your money back
Learn Programmatic Advertising with Ted Jordan
Meet your Instructor
Ted Jordan is a certified Media and Business Analyst who worked with over 100 brands during his career in Digital Advertising.
Programmatic buying, real-time bidding, contextual targeting, DSPs, SSPs… He knows how to build successful campaign strategies for his clients. Ted now focuses on helping businesses and individuals grow in the Programmatic Advertising field.
Ted created this Programmatic Advertising Course to help beginners to intermediate account strategists, account managers or analysts become Programmatic experts.
Online learners benefit from Ted Jordan’s expertise and, then, receive a Programmatic Advertising Certification upon completion.
We value your time
Compared to other online Programmatic Courses in which you can expect a lot of downtime in the lessons, we designed this online course to be as dynamic and straight to the point as possible.
You’ll learn what Programmatic Advertising is, how to pick and use Demand-Side Platforms, how to target valuable audiences, with which ad formats, and what KPIs are the best for each campaign strategy.
At the end of the course, pass a quick exam to get your Programmatic Advertising Certification.
Why Programmatic Ads ?
In 2022 alone, Programmatic Advertising represented more than social media marketing and search engine arbitrage (SEA) combined. The reason? More ad formats, more possibilities, and more budgets.
If you were a big brand, what would you be more interested in finding: someone who can run social media or search campaigns (everyone nowadays), or someone who can take you radio, TV, out of home, display and video campaigns to a new level on one campaign?
It’s for these reasons that Programmatic Advertising is so popular. The cherry on the cake? Because of how new this is, no university is able to teach it in a proficient way. So a professional certificate is your best insurance to get into the field.
Don’t let you chance slip away, become an Expert in Programmatic Marketing.
Get your Programmatic Advertising Certification now!
Trusted by industry leaders for training. Join them today.
Course Content
This Online Programmatic Advertising Course was designed in 7 phases to take your skills to new heights in a step-by-step fashion. In only 7 days, you can easily walk out of here with a Professional Programmatic Advertising Certificate and start applying to companies, or even better, create your own.
The 7 phases of the course are designed to take you from the beginning of what Programmatic Advertising is until explaining you how to start in the field, whether you want to create a Programmatic Advertising Agency or work in one.
Even better, you will get our contact to help you set up your first plans, campaigns and even deliver them if you need to.
Ready to learn about brand awareness, cookieless targeting, KPIs, ad formats and Programmatic Advertising in detail?
01 What is Programmatic Advertising?
In the first phase of the course, you’ll learn what programmatic advertising is and how it works. You will understand its rising popularity and discover why it’s so profitable for agencies. We’ll also introduce you to some of the basic concepts of programmatic advertising, laying a solid foundation for your learning journey.
02 Demand Side Platform Overview
In the second phase, we delve deeper into Programmatic advertising, detailing the complex systems and platforms (such as DSPs or SSPs), that underpin it. We’ll introduce you to some of the most important concepts in this form of advertising, giving you a comprehensive understanding of its intricacies and how it operates.
You’ll then be able to choose which DSP is the best for your next Programmatic campaigns.
03 Cookies and Targeting
With the first two phases completed, we’ll begin to dive deep into the subject, starting with targeting and cookies. This topic is essential not only in Programmatic advertising but also in all forms of advertising nowadays, offering critical insights into how ads reach the right audiences effectively.
Get ready to hear more about first-party data, third-party data, device ID, contextual targeting, predictive audiences, retargeting, etc.
04 Programmatic Key Performance Indicators
With all the concepts and strategies already covered, we will now focus on the key performance indicators (KPIs) of Programmatic advertising. Understanding these KPIs is crucial to grasp the objectives, formats, and diverse uses of this type of advertising, enabling you to measure success effectively.
Learn how to track important metrics such as conversions, ROI, CPC, CPM, CPV, etc.
05 Introduction to the formats
You are now equipped to tackle the most crucial phase of this Programmatic online course. In this phase, you will get to see, experience, and understand all the different ad formats you can deliver on Programmatic platforms. This hands-on approach will deepen your comprehension of Programmatic capabilities and expand your skills in executing diverse advertising strategies.
Programmatic ads will have no secrets for you anymore!
Get familiar with DOOH, video ads, CTV advertising, display banners, and much more.
06 Starting in programmatic advertising
You’re nearly there; you now know most of the essentials of Programmatic advertising. In this 6th phase, we will present a real-world example of a brief we executed on behalf of an agency. Finally, we’ll take a step back to discuss the many ways YOU can start in this field, guiding you toward your first steps in Programmatic advertising with confidence and clarity.
07 Certification
At last, you’ve followed and, hopefully, understood all the different lessons covered in this online course. The final step is to test your competencies to see if you’ve earned the Programmatic Advertising Certification. ;) This is your chance to showcase your knowledge and prove that you’re ready to make a mark in the world of Programmatic advertising.
Why us?
Before launching this Programmatic Online Course to the public, we gave this course to tons of agencies who then, with or without our expertise, scaled their Programmatic advertising book of business. We are therefore confident this Programmatic training will give you the necessary skills in the market to kickstart a career in the field.
5 hours
5 hours
100% money back
100% money back
Get certified
Get certified
Lifetime access
Lifetime access
A direct contact to us
A direct contact to us
Access on all devices
Access on all devices
Here's What Our Students Say…
Don’t just take our word for it. Check out what some of our students have to say. We’ve welcomed learners from various industries and age groups to this course. Their experiences speak volumes about its value and versatility. See for yourself and join a diverse community of learners!
Frequently asked questions
After registration, you decide when you want to start the Programmatic Advertising course. It’s a self-paced training, you can start 2 months after signing up for the course or straightaway. You decide.
Yes! We designed this course specifically for beginners to intermediate levels. Each topic is detailed and plenty of examples are shared with you so you can’t get lost. Our Programmatic training is also a great way to refresh your knowledge and to prove your expertise in the field thanks to our Programmatic Advertising Certification.
We provide dedicated support to our students. If you encounter some difficulties, you can check our Help Center or contact us via email (info@tedjordan.org). A Programmatic Specialist will reply to you within 2 working days.
If you’re not happy with the Programmatic Course and did not go further than Phase 3, you can ask to be reimbursed within 30 days after registration.
You can contact us via email to info@tedjordan.org. We typically respond within 1 or 2 working days.
Not at all. The beauty of this Programmatic Advertising online course is that you have lifetime access and can take the classes anytime and anywhere.
Master Programmatic Advertising.
Enroll for Success Today!
Master Programmatic Advertising. Enroll for Success Today!
30-Days Guarantee or your money back
