Global luxury travel campaign to reach high-intent users during holiday booking and drive qualified visits and conversions.
Restore trust in programmatic and fix tracking/creative limitations after poor prior agency performance.
Switched DSP, introduced an adserver for better creatives, worked with DMPs, and mapped inventory per country to improve quality and performance.
After a full audit and rebuild, the campaign delivered a strong lift in qualified visits per dollar spent while improving inventory quality.
Yahoo DSP