December 2025

Pyrex – Multiformat Drive-to-Store campaign boosting supermarket sales performance

A data-driven multiformat campaign (DOOH, SMS/RCS+ & DOC) leveraging location-based targeting to drive incremental store sales and conversion across Pyrex core categories.

+15.4% Sales Uplift

B2C Drive-to-store Display DOOH Sms

The challenge

Increase sales performance and drive in-store purchases in a contracting market by reaching consumers close to and inside retail distribution points during the high-stakes holiday season.

The strategy

Multiformat activation (DOOH, SMS/RCS+ & DOC ) leveraging location-based targeting to drive in-store sales, combined with a conversion lift study to measure the campaign's direct commercial impact.

The results

The campaign delivered a significant sales lift and strong volume growth, outperforming the market and proving the effectiveness of a multiformat proximity activation combined with advanced measurement to drive real business impact.

+15,4% In-store sales Uplift Measured using a Test vs. Control store methodology, comparing weekly sales performance during the campaign period.

+12,8% Sales volume growth Measured using a Test vs. Control store methodology, comparing weekly sales performance during the campaign period.

+34€ Incremental sales per store / week Measured using a Test vs. Control store methodology, comparing weekly sales performance during the campaign period.

+6,9% Post-campaign sales lift Measured by comparing sales performance in stores for 4 weeks following the campaign end.