← All case studies
Feb - June 2025

PwC – CAC 40 decision makers awareness

B2B awareness campaign targeting CAC 40 decision makers across premium formats.

104,685 visits
B2b Acquisition Awareness Display Native Video
PwC – CAC 40 decision makers awareness

The challenge

Reach decision makers in large enterprises across six key industries with strict brand-safe inventory requirements.

The strategy

Used precise targeting and strict site lists agreed with the client, focusing on premium web inventory and excluding low-quality in-app placements.

The results

Delivered 104,685 visits with a +14% attention lift versus benchmark while maintaining strict targeting constraints.

104,685 Visits Measured as site visits from campaign traffic.
+14pts Attention Attention uplift vs industry benchmark.

Platforms

Yahoo DSP Yahoo DSP
Xandr DSP Xandr DSP