CTV activation using broad reach and contextual signals to build awareness for an FMCG food brand in a compliant way.
Compliance constraints prevented using sensitive targeting such as religion; budget needed strong reach while keeping high completion rates.
Activated IPTV/CTV across major broadcasters for broad reach and used contextual segments related to relevant content to refine exposure.
Delivered 100% of planned budget with frequency control and achieved CPCV 0.04.
Yahoo DSP