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Mai 2024

Ocapiat – Segmented CTV awareness for B2B internships

Segmented CTV campaign promoting internships to B2B audiences in food, agriculture and related industries.

+41% Awereness
B2b Awareness Ctv
Ocapiat – Segmented CTV awareness for B2B internships

The challenge

Reach the right B2B decision makers at scale on TV environments while ensuring premium delivery and strong completion.

The strategy

Activated CTV inventory across streaming/VOD environments with segmented TV targeting for the B2B audience and optimized for completion.

The results

Delivered 4.6M impressions with very high completion, achieving a low cost per completed view.

+41% Awereness Hawk Insights Study
+31% Recall Hawk Insights Study
+27% Interest Hawk Insights Study
+19% Intent Hawk Insights Study

Platforms

Hawk DSP Hawk DSP