Online Video (Replay, VOD and VOL) campaign promoting internships to B2B audiences in food, agriculture and related industries leveraging official activity codes (NAF)
Promote apprenticeship programs to a highly specific B2B audience within the agriculture and food sectors on a national scale. The main difficulty lay in ensuring maximum reach among business decision-makers while avoiding audience wastage on non-professional profiles.
Multi-format video strategy (Replay TV, VOD, and Online Video) specifically targeted via NAF activity codes. This data-driven approach allowed for precise B2B profiling, reaching professional decision-makers in the food and agriculture sectors within high-quality streaming environments.
The campaign delivered exceptional engagement with a 97% completion rate at a cost of €0.01 per view. Beyond media efficiency, the study showed a massive impact on the B2B target in Brand Image, Interest, and Message Clarity
Yahoo DSP