Ocapiat — Online Video (Replay, VOD and VOL) awareness for B2B internship
Online Video (Replay, VOD and VOL) campaign promoting internships to B2B audiences in food, agriculture and related industries leveraging official activity codes (NAF)
Brand Image Uplift +53 pts
The challenge
Promote apprenticeship programs to a highly specific B2B audience within the agriculture and food sectors on a national scale. The main difficulty lay in ensuring maximum reach among business decision-makers while avoiding audience wastage on non-professional profiles.
The strategy
Multi-format video strategy (Replay TV, VOD, and Online Video) specifically targeted via NAF activity codes. This data-driven approach allowed for precise B2B profiling, reaching professional decision-makers in the food and agriculture sectors within high-quality streaming environments.
The results
The campaign delivered exceptional engagement with a 97% completion rate at a cost of €0.01 per view. Beyond media efficiency, the study showed a massive impact on the B2B target in Brand Image, Interest, and Message Clarity
Results
Brand image uplift
Brand lift study conducted on 729 individuals (Exposed vs. Control group) measuring brand perception and intent.
Interest
Brand lift study conducted on 729 individuals (Exposed vs. Control group) measuring brand perception and intent.
Message clarity
Brand lift study conducted on 729 individuals (Exposed vs. Control group) measuring brand perception and intent.
Completion rate
CPC
Delivered with
Yahoo DSP
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