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EMEA hotel chain
2023

Hotel chain EMEA – CTV brand image

CTV activation to improve brand image among premium audiences with strict CPM and completion targets.

0.03£ CPCV
B2C Awareness Ctv
Hotel chain EMEA – CTV brand image

The challenge

High daily budget to absorb while maintaining premium quality.

The strategy

Used OTT/CTV placements across premium news and finance contexts such as Bloomberg and Samsung device OTT inventory, optimized for CPCV and completion.

The results

0.03£ CPCV Cost per Completed View

Platforms

Yahoo DSP Yahoo DSP