Launch Your First Programmatic Ads— Free Course by Ted Jordan
Ever wondered how the ad that just popped up on your phone won that split-second auction—and how you could be the one running it?
If you’re ready to add a high-demand skill to your résumé, this FREE Programmatic Advertising Introduction Course is your first, no-risk step.
Here’s why this matters (and why it’s free)
I’m Ted Jordan—ex-Yahoo media analyst who climbed from newbie to campaign lead in under a year thanks to one edge: solid programmatic chops.
Since then I’ve helped 5,000-plus students in 35 countries do the same—switch careers, ace interviews, and manage budgets that move markets.
I believe your first win should never sit behind a paywall, so I distilled the opening module of our flagship Programmatic path into a compact course you can finish tonight—credit-card-free.
What you’ll walk away with
A live Yahoo DSP campaign you built yourself
The vocabulary, workflow, and targeting logic every trading desk speaks
A taste of the full certification tracks—so you’ll know exactly what’s next

Now, I’m bringing that same expertise to you. I’ve distilled the essentials from our comprehensive Programmatic Advertising Specialist
pacjafe into a free introduction course that will help you upskill and transform your career.
And the best part?
You can access it right now, 100% free.
What We Cover
Here is a detailed breakdown of what we cover in the course
Programmatic Foundations
- How real-time auctions decide every impression
- Ad-tech stack: DSP, SSP, ad server, DMP
- Open exchange vs. PMPs vs. programmatic direct

Inventory & Formats
- Display, in-stream video, native, CTV basics
- Creative specs that keep campaigns from breaking
- Brand-safety and viewability checkpoints

Targeting & Data
- Audience Targeting basics
- Contextual signals and targeting

Live Campaign Build on Yahoo DSP
- Account setup, budget tiers, bid strategy
- Line-item structure, tracking pixels, conversion rules
- Creative and delivery set up

Here's What Our Students Say About Our Programmatic Course…
Don’t just take our word for it. Check out what some of our students have to say about our Programmatic Training. We’ve welcomed learners from various industries and age groups to this course. Their experiences speak volumes about its value and versatility. See for yourself and join a diverse community of learners!



Common Questions From Other Students
We provide dedicated support to our students. If you encounter some difficulties, you can check our Help Center or contact us via email (info@tedjordan.org). An Expert will reply to you within 2 working days.
For life. Rewatch anytime, even after you move on to bigger budgets.
Not at all. The beauty of this free online course is that you have lifetime access and can do the course anytime and anywhere.
If you have any other questions, feel free to email me here:
info@tedjordan.org